brut.bg
За проекта
Brut(e) is a Bulgarian brand, established in 2018, specializing in the production of organic and natural cosmetics, air fresheners, and diffusers for the home, car, and personal care. The brand emphasizes quality ingredients, essential oils, and distinctive fragrances.
Клиент https://brute.bg/
Дизайнът отблизо
Мобилното изживяване
01Нашия дизайн
Our goal was to create a modern e-commerce site that reflects the bold character of Brut(e), while presenting the rich product portfolio in a clear, attractive, and easy-to-shop manner.
02Нашият подход
We took a strategic approach, placing fragrances and the product experience at the heart of the design. We organized the catalog into clear categories – air fresheners, diffusers, perfumes, and personal care products – so that users could quickly find the right products.
03Нашата работа
We designed the website so that each fragrance has its own character and story, with product pages presenting key features, scent notes, ingredients, and usage instructions. We added clear product highlights, reviews, promotional offers, and cross-sell solutions to facilitate choice and encourage additional purchases. Special attention was paid to e-commerce functionality and user experience – from filtering and browsing products to the shopping cart, promotional offers, and a seamless checkout process. Thus, we created not just an online store, but a digital space that conveys the distinctive world of Brut(e) and makes the fragrance part of the overall experience.
Решението
Чрез задълбочено разбиране на мотивацията на вашата аудитория, ние проектираме дигитални изживявания, които се свързват с хората. Изграждаме и стимулираме брандове чрез нашето ноу-хау, стратегическа визия и силата на емоцията.