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Case study · Auto ID

Shopify store for automotive tuning with user-friendly filters

idauto.bg is a fully custom Shopify store for automotive tuning. We built a bespoke theme, intuitive navigation, optimized product pages, and filters to help customers quickly find the right part for their vehicle.

Industry
Automotive tuning
Platform
Shopify
Check the website →View project
Auto ID
Solutions that work.

The problem

When shopping for car tuning products, customers are looking for a specific part for a specific vehicle. If they can’t find it quickly, they leave—which is why navigation and filters are at the heart of any store like this. ID Auto needed a store that organized its inventory clearly, presented products professionally, and worked flawlessly on mobile.

The exact part in seconds
Professional product pages
Flawless on the phone

How we work

Six decisions, which we built

Product filters

The customer gets to the right section in just a few clicks.

Personalized theme

Modern design tailored to the automotive niche

Optimized product pages

Clear information that leads to a purchase

Mobile optimization

A fast and convenient store on every phone

Clear navigation

Structure planned according to customer needs

Easy maintenance

The team manages the product assortment themselves.

The decision

The approach was systematic: analyzing user needs, planning the navigation structure, integrating product features, and creating a responsive design for all devices.

The work covered the entire process — selecting a platform and theme, customization, product page optimization, implementing filters, and mobile optimization. The visual structure is clean, with a focus on user orientation and optimal product presentation.

ID Auto — screen 1
ID Auto — screen 2
ID Auto — screen 3
ID Auto — screen 4
ID Auto — screen 5
ID Auto — screen 6

ID Auto · Shopify store

The Project in Numbers

The key decisions behind the structure and features of idauto.bg — at a glance.

Case study
NavigationProduct filters
UX

The exact partin seconds

The filters and navigation take the customer directly to the section for their vehicle.

ExperienceMobile-first
UX

Made for the phone

A fast, convenient store on every phone.

DesignCustom theme
Shopify
ID

Tailored to the niche

Modern design for automotive tuning.

ProductsProduct pages
CRO

Clear information

Optimized pages that lead to a purchase.

ProcessSystematic approach
Plan

From Analysis to Launch

Needs analysis, navigation structure, and responsive design.

ScopeKey decisions
UX
5

key decisions

Filters, theme, product pages, mobile optimization, and easy maintenance.

ManagementEasy maintenance
CMS

The team manages the assortment themselves.

Products and content can be added and edited without the need for a developer.

ScopeWhat did the project include?
Full package
  • Platform and theme selection
  • Theme customization
  • Product filters
  • Product page optimization
  • Mobile optimization
  • SEO optimization
Technologies and Services
  • Shopify
  • Product Filters
  • Web Design
  • SEO
  • Mobile-First

Reviews

Growth, design, and results.
Customer Stories

We have been working with this company for almost five years. During that time, they have become not just our partners, but our friends as well. They built both of our websites and handle all of our marketing and advertising. We are extremely happy with our collaboration.

Yulia Salakina - RADAPOLA / ELITA

I’ve been working with Digital Power for about a year. They built me a perfect website within the timeframe we had agreed on in advance. To this day, they manage my Meta ads, and I’m extremely happy with their professionalism, quick responses, and results. I highly recommend them!

Steven Karadzhov - CEO, Strent

I’ve been working with Digital Power for about two years. I’m extremely happy with their work and the way they treat their clients. At the beginning of this year, they built me a new Shopify website incredibly quickly, and the design exceeded all my expectations.

Sofia - Scandals

Ready to launch your online store?

We at DigitalPower build Shopify stores that don't just look good — they sell. With over 100 completed projects for Bulgarian and international clients, we know what works and what doesn't.

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