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Case study · Pchelina

Shopify online store for natural bee products

For Pchelina, we built an online store entirely on Shopify that conveys the brand’s natural character and guides customers quickly to purchase. Different product types each have their own product templates, while promotional campaigns have dedicated landing pages.

Industry
Natural bee products
Platform
Shopify
Check the website →View project
Pchelina
Solutions that work.

The problem

Pchelina offers natural bee products, for which trust and a sense of purity and quality are key to the purchase. The online store needed to convey exactly that—without overwhelming visitors or losing sight of sales. The range includes various types of products that need to be presented in different ways, while marketing campaigns require pages that the team can launch quickly and independently.

Natural character
Product templates
Campaigns without a developer

How we work

Six decisions, which we built

Nature-inspired design

A balanced palette, plenty of “breathing room,” and strong product accents

Custom product templates

Separate presentation for the different product types

Landing pages for campaigns

Ready-made promotional pages that the team can launch on their own

Fast Charging

Optimized structure and high speed on all devices

Mobile-first experience

Easy browsing and ordering from your phone

Easy management

The content can be edited without a developer.

The decision

We started by analyzing the brand, products, and target audience to determine how the site should speak to customers. The store is built entirely on Shopify, with a custom design, optimized structure and navigation, and a clear path to purchase.

The look is clean and inspired by nature: a balanced color palette, plenty of “breathing room” in the layout, and strong product highlights that draw attention to what matters most.

Pchelina — screen 1
Pchelina — screen 2
Pchelina — screen 3
Pchelina — screen 4
Pchelina — screen 5

Pchelina · Shopify Store

The Project in Numbers

The key design and structure decisions behind pchelina.bg — at a glance.

Case study
DesignVisual Identity
Brand

Naturalcharacter

A clean, nature-inspired look that conveys the trustworthiness and quality of the products.

ExperienceMobile-first
UX

Designed for the phone

Easy browsing and ordering from your phone.

ProductsTemplates
Shopify
PT

Product templates

Separate presentation for the different types of products.

MarketingCampaigns
Landing

Landing pages

Ready-made pages for promotions that the team can launch on its own.

SpeedFast Charging
Speed

Optimized structure

High speed on all devices.

ScopeKey decisions
UX
5

key decisions

That lead the customer quickly to a purchase.

ManagementNo developer needed
CMS

The team manages itself.

Content, products, and campaigns can be edited without a developer.

ScopeWhat did the project include?
Full package
  • Shopify Development
  • Web Design
  • Custom Product Templates
  • Campaign Landing Pages
  • SEO Optimization
  • Graphic Design
Technologies and Services
  • Shopify
  • Web Design
  • SEO
  • Graphic Design
  • Mobile-first

Reviews

Growth, design, and results.
Customer Stories

We have been working with this company for almost five years. During that time, they have become not just our partners, but our friends as well. They built both of our websites and handle all of our marketing and advertising. We are extremely happy with our collaboration.

Yulia Salakina - RADAPOLA / ELITA

I’ve been working with Digital Power for about a year. They built me a perfect website within the timeframe we had agreed on in advance. To this day, they manage my Meta ads, and I’m extremely happy with their professionalism, quick responses, and results. I highly recommend them!

Steven Karadzhov - CEO, Strent

I’ve been working with Digital Power for about two years. I’m extremely happy with their work and the way they treat their clients. At the beginning of this year, they built me a new Shopify website incredibly quickly, and the design exceeded all my expectations.

Sofia - Scandals

Ready to launch your online store?

We at DigitalPower build Shopify stores that don't just look good — they sell. With over 100 completed projects for Bulgarian and international clients, we know what works and what doesn't.

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